ALIENATED.
Check out this short animation movie that Alejandro Garcia and I did as a personal project ! (click here for HD)

"Alienated" : "the state of being withdrawn or isolated from the objective world, as through indifference or disaffection."

BRIDGESTONE - ARMADILLO
For the new commercial for the new Ecopia Tire, I was asked to do an Armadillo and a CG Tire as the main characters. The commercial tells the story of an Armadillo who wants to play with a Tire, but can't keep up with the sharp curves and the bumpy road.

Click HERE to see the final video (opens in a new window).

PANDA - CADBURY GEMS SURPRISE
This TVC was done with the Indian director Vishal Mangalorkar, and was on air in India. In this TVC two Pandas are eating Cadbury Gems under a tree. They soon discover that the Gems ball are not only containing sweets but also include some Ben 10 plastic figures. This is probably the most difficult commercial I have done so far, as the artistic and technical requirements were so high !

The commercial was shot in a natural park in Khao Yai, Thailand, using a RED camera. 4 actors were playing the pandas. The heat in the costumes was so high that the actors had to be switched at the end of every shot.


Building the head of the pandas was quite difficult as there was very little reference on the internet or books. The big amount of hairs on the face made it difficult to find the exact shape of the head and skin under the hairs. At the end, the modeling was based on white polar bears - hairs are less puffy - (even if the panda isn't classified as a bear but as a family of raccoon) and skeleton references of pandas.

The director wanted the pandas to look very dumb. We went through many pre-approves with the director to make sure we found a correct look that pleased us both. Once the commercial was shot and we got the fullgrade, we had to do further adjustments on the hairs style as we had to match the costume on the footage.

The Pandas were rendered with 3d Studio Max using the default Scanline Renderer. No GI was used, just a huge amount of light projecting soft shadows. The compositing was done with After Effects. The animation was done by Alejandro Garcia.

During the shooting I took a series of HDRI Data that was used to create both the lighting and reflections on the hairs. The pictures were taken with the custom tripod head that was build for previous projects.

The pandas had to play with Ben 10 Characters that came out of the Gems Balls. The models were based on the real toys but the modeling had to be refined because the scale was much bigger and therefore we could see more details. The rendering was done with Vray. At Digital Magic we recently made the acquisition of Vray RT which was of great help while doing the shading of the Ben 10.

The models were then tracked over dummy models. The dummy models were built with foam and painted in blue to be keyed and remove easily.

Here is the making of the commercial showing the different technics involved in its creation :

ISUZU DMAX S SERIES
With this job I had the opportunity to design futuristic architecture and motion graphics. The commercial was directed by Veera Sae Ueng, and on air in Thailand. A very interesting commercial with nice visuals.

FROG - POLE VAULTING
The new commercial for NTT Data. This time the frog is pole vaulting. The challenge in this commercial was to keep the animation as close to reality as possible. We shot references for animation with one of the best pole vaulter of south-east Asia. The references were shot with a Phantom HD at 1000 fps.
The animation was difficult because the limbs of the frog are much shorter/longer than those of a human. It was hard to keep the correct key poses done by the human reference. With hard work and perseverance, Alejandro Garcia (Senior Animator) eventually managed to find a good compromise in the animation that pleased our clients.

This project was also a good opportunity to test the new customized HDR rotating head we built here at DM. It is composed of a custom design tripod head, a nikon d90 and a script, written by Julien Vanhoenacker, that automaticaly sets up the exposures and fire the shutter. What came out was a full 360°x180° picture that I could use to light up the scene as well as getting the correct reflections. (picture above: I cut out the top and bottom of the picture to save up space).

MONEY PARTNERS - PENGUINS
This commercial was done for Money Partners, Japan. The shooting took place close to time square, NYC.

The main difficulty of this project was to do seven penguins singing together. The modeling and the animation were done by Alejandro Garcia, and the rendering and the fur setup by myself. Pichaya Popanyasak also helped on rendering the still frames for the print campaign.

This commercial is part of a big campaign. You can check the rest of it here : http://www.moneypartners.co.jp/penguins/

POCARI SWEAT
Mr woody feels dehydrated ! This is definitely the most exciting, creative, interesting and potentially award winning job I've ever done :-)
Directed by the international renowned director Bo Krabbe, bringing his own never-seen-before style supported by the creative mind of Dentsu, the Japanese/Indonesian agency.
The animation was done by Alexandro Garcia. The design, modeling/texturing tracking and compositing was done by myself.

Here is a portrait of the Pocari Man dressed in one of the three suits we had to design.

The woodpecker in the commercial symbolizes the headache of the Pocari Man. The feathers were done using a scattering system and some of them placed manually. The soft look of the feathers was achieved using a translucent material and alpha maps. It was very important for us to come up with a unique design. The woodpecker also had to look nasty and mean.

You have to see it moving, here are all the spots we did (queued up in one single video) :



Links :
Republic of Bo Krabbe
Dentsu

CUSSONS

I worked on Cussons with the Danish director Bo Krabbe for Mc Cann Indonesia. The shoot took place in Jakarta, Indonesia. The job was mainly designing and composing shots, doing lots of motion graphics and create a unique style.
The commercial is splitted in four parts, each one introduced by supers and numbers explaining the different products.
This job was very interesting as I could try myself at motion graphics, things that I usually never do as I'm very specialized in character animation.

Ad for DIGITAL MAGIC / ASIA IMAGE 2009
Julien Vanhoenacker and I had to design and shoot an ad for our company. I came up with this idea : "Next time I do it with Digital Magic". This is the CG / matte painting I did in 3dsmax / photoshop. Julien and I shot all the elements in the backyard of our friend company, Cinerent. We shot all the elements on green screen. That was fun.

CADILLAC - NEW CTS

A beautiful car running through an ice city, the fastest man on earth as the main talent (Liu Xiang), a kick ass director of photography plus world class directors from London.

Above : Early sketch design of the ice city

Below : Pictures of the final output : The first picture shows the car composited in the CG ice and the CG environment.
The second picture shows the car, shot static on white background in studio, running in the CG environment.

The shooting was done in Shanghai. It wasn't easy... Shot in a very big studio during three days - and almost three nights -.
There was a minimum of 50 persons on the set, due to Liu Xiang as the main talent. It was very hard to do the shooting in these conditions.

Most of the shots were shot with a static car. This way the lighting was easier to control. Later on, we had to track the car, erase the static wheels and replace them with CG rotating wheels. We also had to composite CG reflections moving on the surface of the car, to enhance the motion. Using compositing tricks and masks, we manage to completely blend the CG reflections with the car and get 32 bit reflections with all the dynamic range. This way we could get nice motion blur and depth of field.

Below : The DOP looking at the first shot of the 15s commercial (the car in the ice cube).

We did many designs, as at the beginning the director's idea was to have the car in a kind of icy cavern. The agency wasn't really going for this idea, and as the project went, the design progressively evolved to be a huge stylish titanium hangar. The main idea that kept going through the process of the commercial was "crystal sharp" or "diamond cut".

Below : Early designs of the cavern.

Even though this project was very hard and exhausting, I learn a lot with the contact of many talented people. The most interesting was to discover the DOP's techniques to light the car, that I'm now using as CG lighting technique.
The commercial as been on air during the 2008 Beijing Olympic games.

M150
M150 is an energy drink. This series of three commercials are based on the idea that with self confidence you can achieve anything.

This is one of the three commercials for M150 we had to do. I had to design and build an entire arena. That was a fun part. I had complete freedom on the design, the director just said "I want an arena !". I came up with this design after a few days. I decided to play with the shadows as a symbol of the inner fear inside each one of us.

Here a comparison between sketch design and final picture.

Everything was shot on green screen in studio. A big work of keying - rotoscoping and compositing was necessary. 3x45 seconds commercials were done in 2 months. This one here, The Arena, was done in less than a month (28 shots).

SYSTEMA - DRAGON
A mouthwash which doesn't burn your mouth, here compared to other products.

Doing the fire effect wasn't an easy thing. The final output is a mix of many techniques : element simulation, compositing with elements shot on set, and shading work.