POCARI SWEAT
Mr woody feels dehydrated ! This is definitely the most exciting, creative, interesting and potentially award winning job I've ever done :-)
Directed by the international renowned director Bo Krabbe, bringing his own never-seen-before style supported by the creative mind of Dentsu, the Japanese/Indonesian agency.
The animation was done by Alexandro Garcia. The design, modeling/texturing tracking and compositing was done by myself.

Here is a portrait of the Pocari Man dressed in one of the three suits we had to design.

The woodpecker in the commercial symbolizes the headache of the Pocari Man. The feathers were done using a scattering system and some of them placed manually. The soft look of the feathers was achieved using a translucent material and alpha maps. It was very important for us to come up with a unique design. The woodpecker also had to look nasty and mean.

You have to see it moving, here are all the spots we did (queued up in one single video) :



Links :
Republic of Bo Krabbe
Dentsu