M150
M150 is an energy drink. This series of three commercials are based on the idea that with self confidence you can achieve anything.

This is one of the three commercials for M150 we had to do. I had to design and build an entire arena. That was a fun part. I had complete freedom on the design, the director just said "I want an arena !". I came up with this design after a few days. I decided to play with the shadows as a symbol of the inner fear inside each one of us.

Here a comparison between sketch design and final picture.

Everything was shot on green screen in studio. A big work of keying - rotoscoping and compositing was necessary. 3x45 seconds commercials were done in 2 months. This one here, The Arena, was done in less than a month (28 shots).